A vast amount of ink has been devoted to analyzing and evaluating Hillary Clinton’s speaking style. I will not be adding to the heap of hypothesis and judgment (although I do feel that I have some relevant qualifications and experience to do so) and will instead take a different angle and discuss another important topic of late, namely the ability to provide effective evaluations of speeches or debates when you disagree with or dislike the content or topic. Giving credit where credit is due is a rare occurrence these days.
During my 22 years as an active Toastmaster member, I have given over 200 formal speech evaluations and presented numerous educational sessions on how to provide encouraging yet constructive feedback on another’s presentation. I have created and shared an easy way (I call it the DSI Model) to structure a cogent 2-3 minute Toastmaster Evaluation. For you acronym buffs, DSI stands for Delivery, Structure and Impact.
The Speech Evaluation is a cornerstone of the Toastmasters program and is critical for the growth and development of the members’ communication and leadership skills. It is also one of the most difficult things to do well. Providing verbal feedback in front of the entire group is challenging and often a scary proposition for new club members who are asked to evaluate fellow speakers who may be more advanced and experienced.
The ability to give objective and neutral feedback on another person’s speech is hard enough without all the many external and internal factors influencing us. Pesky things like human nature, emotions, personal biases, insecurities, political correctness, extreme political views, polarization of opinions and what I call the “siloed, echo chambers” of social media and cyberspace (for more on this check out “A Matter of Perspective”).
So now to the crux of the matter at hand, are we humans capable of lifting our personal filters and actively listening to the words and opinions of others with whom we disagree or dislike? Can we set aside our own beliefs, thoughts and values on the content/topic and focus on the Delivery, Structure and Impact of the speech? Without some guidelines and a controlled, unemotional approach, this may prove challenging for many people today, especially since large portions of the American public rarely see or listen to opinions which differ dramatically from their own. Open, honest discussion and debate is too often discouraged and sadly suppressed on college campuses today.
Here are my thoughts and advice on this feedback challenge:
- Remember that as a speech evaluator, you are there to observe and provide neutral and constructive feedback, recommendations and suggestions on the basic tenants and techniques of effective communication and public speaking. There are manuals and speech objectives to guide you.
- Focus on the Delivery and Structure of the presentation with specific examples.
- When commenting on the Impact of a speech (especially if you disagree with the content), try to set aside your personal emotions and biases and look at and assess the overall audience response to the speech.
- Honestly ask yourself if the topic/point of the speech is clouding your ability to provide positive and objective feedback on the Delivery and Impact. If it is, then:
- Try to put yourself in the shoes of someone who supports the topic and reflect on how they would respond to the speech.
- Run a “What if” scenario in your mind by replacing the content of the speech with something that you agree with and see how you would view and analyze it.
- Open your mind, take off your biased filters and focus on how the speaker is connecting, delivering and making their point.
- Was the speaker able to motivate, educate, influence or inspire?
- The purpose of your evaluation is to encourage and help club member improve and develop strong communication skills, not to impose your views, values and opinions about the subject matter.
Hopefully this advice will prove useful to my fellow Toastmasters around the world and may even help open up the dialogue among Americans who are embroiled in the highly contentious and negatively charged Presidential election season of 2016.
I will be presenting the contents of this article in the form of an eight minute Toastmasters speech on the morning of November 8, 2016. As part of the presentation, I will be giving a sample Evaluation of Hillary Clinton’s most recent debate performance.
This speech will be the last one I give at the Denver Techmasters club in Lone Tree, CO prior to our move to Austin, TX.